Marketing for a Cause: Building Great Futures in Northern Rhode Island
Timeline
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September 4, 2024Opportunity start
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September 4, 2024Week One: Class begins
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September 14, 2024Week Two: Review BGCNRI Website and Social Media Posts
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September 21, 2024Week Three: Create Social Media Posts
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September 28, 2024Week Four: Posting on LinkedIn
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October 5, 2024Week 5: Identify a Marketing Project
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October 22, 2024Opportunity end
Timeline
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September 4, 2024Opportunity start
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September 4, 2024Week One: Class begins
All students should register on the Riipen platform. Students will receive an invitation via email, and become familiar with the platform. An instructional video and user guide can be found in the "Resources" section on the Riipen platform.
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September 14, 2024Week Two: Review BGCNRI Website and Social Media Posts
Students are expected to review the Boys & Girls Clubs of Northern Rhode Island's (BGCBRI) marketing calendar, social media posts, and website to better understand the agency's mission and how they currently marketing events and activities. BGCNRI has two clubhouses - one is located in Woonsocket and the other is in Cumberland. What are the differences within these communities? How might marketing be different in each city?
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September 21, 2024Week Three: Create Social Media Posts
Each pair of students should create their own social media post for the Club on either Facebook or Instagram. The post should include text as well a picture which can be accessed via a free Canva account. Which social media platform will you use? Why did you choose to use one instead of the other?
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September 28, 2024Week Four: Posting on LinkedIn
Using the post students created in week three, edit and modify a post for LinkedIn, based on best practices. How is LinkedIn different? How should the content be changed? Who is the audience and how does that make the marketing different?
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October 5, 2024Week 5: Identify a Marketing Project
With your assigned partner, create a marketing piece that can be used at the Boys & Girls Club. This could be social media posts, a video, a fundraising letter, a flier, etc. You will be provided with 5 possible activities, and you must complete two of them during the next two weeks. What did you select each activity/project? Please have a draft completed by the end of the week. You will receive feedback to complete your projects next week.
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October 12, 2024Week Six: Continue working on marketing project
Use the feedback provided to you to continue working on your specific marketing project. Have a final copy available at the end of the week, to be presented to marketing experts at the Boys & Girls Club.
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October 19, 2024Week Seven: Review and Discussion of Final Projects
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October 22, 2024Opportunity end
Opportunity scope
Categories
Advertising Digital marketing Graphic design Communications Marketing strategySkills
research canva (software) marketing email marketing presentation graphics brand alignment corporate branding brand communicationThrough this challenge, learners will work in pairs and will be assigned to one of several marketing challenges based on interest, skill sets, and individuals learning goals. The learners will collaborate with experts at the Boys & Girls Clubs of Northern Rhode Island on this challenge, how this might be approached, and what solutions could be posed.
Resources needed:
- BGCNRI staff from the development & marketing department including the Chief Development Officer and Marketing Coordinator.
- Access to the Canva graphics design platform.
- The National Boys & Girls Clubs' Brand and Guidelines Manual
Resources Provided
- CCRI faculty member teaching course
- Partnership for Rhode Island staff support
Learners
Expected outcomes:
- Research demographics of current BGCNRI members and donors to develop relevant marketing materials
- Develop marketing materials to promote BGCNRI in one or more formats such as print, social media, and/or video
Deliverables:
- Learners will submit the marketing materials they create to BGCNRI staff, via the Ripen platform, at least once during the course to receive feedback and make modifications
- A presentation of each team's final marketing materials will be provided to BGCNRI staff at the conclusion of the semester
Project timeline
-
September 4, 2024Opportunity start
-
September 4, 2024Week One: Class begins
-
September 14, 2024Week Two: Review BGCNRI Website and Social Media Posts
-
September 21, 2024Week Three: Create Social Media Posts
-
September 28, 2024Week Four: Posting on LinkedIn
-
October 5, 2024Week 5: Identify a Marketing Project
-
October 22, 2024Opportunity end
Timeline
-
September 4, 2024Opportunity start
-
September 4, 2024Week One: Class begins
All students should register on the Riipen platform. Students will receive an invitation via email, and become familiar with the platform. An instructional video and user guide can be found in the "Resources" section on the Riipen platform.
-
September 14, 2024Week Two: Review BGCNRI Website and Social Media Posts
Students are expected to review the Boys & Girls Clubs of Northern Rhode Island's (BGCBRI) marketing calendar, social media posts, and website to better understand the agency's mission and how they currently marketing events and activities. BGCNRI has two clubhouses - one is located in Woonsocket and the other is in Cumberland. What are the differences within these communities? How might marketing be different in each city?
-
September 21, 2024Week Three: Create Social Media Posts
Each pair of students should create their own social media post for the Club on either Facebook or Instagram. The post should include text as well a picture which can be accessed via a free Canva account. Which social media platform will you use? Why did you choose to use one instead of the other?
-
September 28, 2024Week Four: Posting on LinkedIn
Using the post students created in week three, edit and modify a post for LinkedIn, based on best practices. How is LinkedIn different? How should the content be changed? Who is the audience and how does that make the marketing different?
-
October 5, 2024Week 5: Identify a Marketing Project
With your assigned partner, create a marketing piece that can be used at the Boys & Girls Club. This could be social media posts, a video, a fundraising letter, a flier, etc. You will be provided with 5 possible activities, and you must complete two of them during the next two weeks. What did you select each activity/project? Please have a draft completed by the end of the week. You will receive feedback to complete your projects next week.
-
October 12, 2024Week Six: Continue working on marketing project
Use the feedback provided to you to continue working on your specific marketing project. Have a final copy available at the end of the week, to be presented to marketing experts at the Boys & Girls Club.
-
October 19, 2024Week Seven: Review and Discussion of Final Projects
-
October 22, 2024Opportunity end
Project Examples
Requirements
This challenge presents an exciting opportunity for students from the Community College of Rhode Island (CCRI) to engage in culturally relevant marketing initiatives and high-impact fundraising efforts, making a tangible difference for BGCNRI while building their own professional skills. Examples of activities include:
- National Hispanic Heritage Month Campaign: Design and execute a campaign to celebrate National Hispanic Heritage Month, creating a series of social media posts, newsletters, fliers, and other collateral materials.
- Promote special event fundraiser(s): Design materials to promote one or more of BGCNRI's fundraisers including event branding, writing a press release, etc.
- Create Storytelling campaigns: Develop a campaign that features the stories and achievements of youth and families involved with BGCNRI which could include interviews, videos, and written profiles.
- Develop a Social Media Content Calendar: Research important dates to map out social media strategy over a 12-month period (National Boys & Girls Clubs Week, National Hispanic Heritage Month, National Mentoring Month, Black History Month, Mental Health Awareness Health, etc.)
- Design Graphics for Marketing Campaigns: Utilize the National Boys & Girls Clubs Brand and Guidelines Manual and the Canva design platform to create graphics for social media posts, fundraising campaigns, posters, and fliers.
Additional company criteria
Companies must answer the following questions to submit a match request to this opportunity:
Timeline
-
September 4, 2024Opportunity start
-
September 4, 2024Week One: Class begins
-
September 14, 2024Week Two: Review BGCNRI Website and Social Media Posts
-
September 21, 2024Week Three: Create Social Media Posts
-
September 28, 2024Week Four: Posting on LinkedIn
-
October 5, 2024Week 5: Identify a Marketing Project
-
October 22, 2024Opportunity end
Timeline
-
September 4, 2024Opportunity start
-
September 4, 2024Week One: Class begins
All students should register on the Riipen platform. Students will receive an invitation via email, and become familiar with the platform. An instructional video and user guide can be found in the "Resources" section on the Riipen platform.
-
September 14, 2024Week Two: Review BGCNRI Website and Social Media Posts
Students are expected to review the Boys & Girls Clubs of Northern Rhode Island's (BGCBRI) marketing calendar, social media posts, and website to better understand the agency's mission and how they currently marketing events and activities. BGCNRI has two clubhouses - one is located in Woonsocket and the other is in Cumberland. What are the differences within these communities? How might marketing be different in each city?
-
September 21, 2024Week Three: Create Social Media Posts
Each pair of students should create their own social media post for the Club on either Facebook or Instagram. The post should include text as well a picture which can be accessed via a free Canva account. Which social media platform will you use? Why did you choose to use one instead of the other?
-
September 28, 2024Week Four: Posting on LinkedIn
Using the post students created in week three, edit and modify a post for LinkedIn, based on best practices. How is LinkedIn different? How should the content be changed? Who is the audience and how does that make the marketing different?
-
October 5, 2024Week 5: Identify a Marketing Project
With your assigned partner, create a marketing piece that can be used at the Boys & Girls Club. This could be social media posts, a video, a fundraising letter, a flier, etc. You will be provided with 5 possible activities, and you must complete two of them during the next two weeks. What did you select each activity/project? Please have a draft completed by the end of the week. You will receive feedback to complete your projects next week.
-
October 12, 2024Week Six: Continue working on marketing project
Use the feedback provided to you to continue working on your specific marketing project. Have a final copy available at the end of the week, to be presented to marketing experts at the Boys & Girls Club.
-
October 19, 2024Week Seven: Review and Discussion of Final Projects
-
October 22, 2024Opportunity end